"For a generation of women taught to play (and fight) with that ethic in mind, perhaps a line of clothes that recognizes our abilities and celebrates the fight—the fights we wage to better ourselves and to be taken seriously as athletes—may be one that succeeds in meeting women where they are, and who they are fighting to become."

At Society Nine, the way to show that respect is by providing quality products, whose design, creation, engineering and execution is done truly with the female fighter in mind, and any aspiring female fighter who wants to get into the sport.

Behind the scenes, I was lining up as many foley moments as possible: placing punching / kicking sounds so close to each other required making sure each "hit / impact" was unique to the preceding sound (more difficult than it sounds!). Making sure there was plenty of environment / ambiance was also very important to me.